LIVØM BRAND INTRODUCTION

LIVØM – BRAND INTRODUCTION (2022-Present)

OVERVIEW

As LIVØM’s Canadian AOR, Rose PR was mandated to help launch the LIVØM brand to the ENG + FR Canadian market while developing the brand’s visibility.

THE BRIEF

As part of the program, our main goals were to:
Introduce the brand to the Canadian and Quebec market through traditional media and social media
Position LIVOM as a the top-choice, trendy, Canadian brand for Quebecers looking for new destinations in fashion, design and well-being
Create buzz about LIVOM through high-profile events while amplifying LIVOM’s mission and values
Secure earned media articles & social media posts + stories for the upcoming months

THE STRATEGY

In order to secure public awareness for LIVØM, Rose PR employed the following:
Media Relations Campaign with various pitch angles surrounding the brand as a whole, its mission and values, as well as its various products and offerings
Two (2) major brand launch events (one in Montreal, one in Quebec City)
Paid and unpaid influencer campaign
Media and influencer gifting

THE RESULT

To date, Rose PR has garnered 260 earned media stories amounting to over 158 million impressions across Canada. Outlets that featured LIVØM include: National Post, La Presse, Journal de Montreal, Clin d’Oeil, Chatelaine, Vancouver Sun, Elle Canada, Elle Quebec Magazine Véro, Coup de Pouce, Best Health Magazine, to name but a few.