European brand Suitsupply creates an entirely new market in men’s fashion, setting them apart from any other existing boutique retailer. Their European styling and insistence on using only the finest fabrics, coupled with unbeatable in-store service and an attainable price bracket is a revolutionary approach that keeps customers coming back and retailers asking how it’s done.
In 2016, Suitsupply brought on Rose PR to help launch their Montreal flagship store. Rose PR was tasked with developing and executing a buzzworthy media launch filled with press, influencers, bloggers, and local celebrities, as well as securing media awareness regarding the brand’s Quebec launch.
Rose PR employed an announcement release to secure press leading up to their official launch. Rose PR also pitched out one-on-one interviews with Suitsupply founder and CEO Fokke de Jong to TIER A lifestyle and fashion media.
With the launch; Rose PR secured various sponsors, as well as curated guest list of over 500 notable Montrealers. The exclusive event was by invite-only and also served as Suitsupply’s official “unveiling” of their breathtaking Montreal store.
In addition to securing over 3 million social media impressions at the launch, Rose PR secured 17 million TIER A & B media impressions. This included stories in; La Presse+, Journal Métro, EnRoute Magazine, Huffington Post Québec, Montreal Gazettes, Les Affaires, Dress To Kill Magazine etc.