MAISON TESS

OVERVIEW

Maison Tess. is an online Canadian luxury home linen brand, offering premium-quality, sustainable, and organic bedding & home accents that brings your home to life. With various seasonal collection launches per year, as well as an all-season collection, Maison Tess offers an exclusive mix of linen and cotton fabrics for adults, kids, and babies, without compromising on style or comfort. Maison Tess. is built on the philosophy that your “home is where the authenticity is”, a true reflection of your personality and lifestyle.

THE BRIEF

Rose PR was mandated by Maison Tess as their AOR across Canada. The mandate includes:

• Media Relations
• New Collection Preview Launches & Events
• Brand Collaborations and Partnerships

THE STRATEGY

In order to secure ongoing media awareness for Maison Tess., Rose PR has employed an “always on” media pitching strategy; where we ensure the brand is always being cyclically pitched throughout the year. This includes inclusions in; gift guides, women’s day entrepreneurial pitches, new collection launches, seasonal trends and events, as well as notable dates and holidays.

THE RESULT

Over the course of 12 months, Rose PR has garnered over 140 earned media stories amounting to over 80 million impressions across Canada. Outlets that featured Maison Tess includes: Globe and Mail, The Kit, La Presse, Le Devoir, House & Home, Style At Home, HGTV.ca, Flare.com, Fashion, Canadian Living, HELLO! Canada, Journal de Montreal, Magazine Vero, Elle Quebec, Elle Canada, Salut Bonjour!, National Post, Vancouver Sun, Clin D’Oeil, S/ Magazine, NUVO Magazine, to name but a few.