Welcome to the world of chic and practical vegan leather designs at Lambert. Lambert’s bags and accessories are made for people on-the-go who aren’t willing to compromise ethical and sustainable standards for the trendiest of styles. Lambert’s bags and accessories are Canadian-designed, peta-certified and authentically stylish. Lambert is changing the vegan leather world with its multifunctional bags that are made to last!



Rose PR was mandated by Lambert as their AOR across Canada. The mandate included;

  • Media Relations
  • Paid and Unpaid Influencer Campaigns
  • New Collection Preview Launches & Events
  • Brand Collaborations and Partnerships



In order to secure ongoing public awareness for Lambert, Rose PR employed the following:

  • “Always on” media pitching strategy; ensure the brand is always being cyclically pitched throughout the year.
  • FW21 and SS21 Media Preview Events & Creative Mailer Send Outs
  • Pre-Seeding TIER A & B media & influencers to receive creative mailers & new collection ahead of launch to public
  • Social media collaborations & giveaways with like-minded Canadian brands to engage new audiences



Through ongoing various paid and unpaid influencer campaigns, Rose PR has continued to successfully increase Lambert’s presence across social media platforms (notably Instagram) by partnering with like-minded Canadian influencers. Various social media campaigns employed included:


  • Lambert’s Instagram Roulette filter, Influencers and KOL’s engaged their users to download a custom Lambert instagram filter and play the “which Lambert bag are you?” roulette game to win a bag,
  • Back-to-work with Lambert where we partnered with key Canadian female entrepreneur influencers to highlight WFHbags and accessories. Through our paid partnerships, we developed contest giveaways, in-feed posts etc.
  • Under The Tree with Lambert: We partnered with 2 likeminded Canadian female-owned brands to create a curated holiday box to showcase buying and supporting local during the holidays. Our “Under The Tree” Boxes were then sent out to 20 Cross-Canadian influencers & KOL’s to share across their socials and promote each brand.
  • How Do You Lambert During The Holidays: We partnered with various CAD influencers for the holidays to share their favourite bags & how to style them through a series of reels and blog posts found on Lambert’s website
  • “Just Love” Valentine’s Day Campaign: To showcase different types of love (maternal, best friends, romantic, mentor etc), we sent out 40 Valentine’s Day packages to TIER A national influencers, with a secondary kit to gift to their loved one of choice.
  • Pre-Seeding TIER A & B media & influencers to receive creative mailers & new collection ahead of launch to public
  • Reactive and proactive unpaid seeding: Rose PR reactively and proactively reached out to various influencers for unpaid collabs (in exchange for in-feed post tagging Lambert).




Over the course of 12 months, Rose PR garnered 205 earned media stories amounting to over 112,000,000 million impressions across Canada. Outlets that featured Lambert includes:, Globe and Mail, The Marilyn Denis Show, The National Post, The Morning Show, FASHION,  The Kit, Elle Canada, Elle Québec, Clin D’Oeil, Magazine Véro, Coup de pouce, Huffington Post Quebec, Huffington Post Canada, La Presse+, Vancouver Sun, NUVO Magazine, Fashion Magazine, Salut Bonjour!, and Refinery 29 Canada, to name but a few.


Through our paid and unpaid influencer partnerships Rose PR was able to garner over 25.9 million social media impressions

Case Studies