In 2021, Ardell, the worldwide leader in is the leader in easy-to-use, premium quality faux eyelashes, color cosmetics, brow cosmetics and accessories, launched Aqua Lashes; the first-ever water-activated false lash collection.
As Ardell’s AOR across Canada, Rose PR was tasked with ongoing public awareness surrounding the brand. For the Canadian launch of Aqua Lashes, Rose PR was mandated to develop awareness surrounding the product through: Media Relations, Elevated Creative Mailers, Paid and Unpaid Influencer Campaign
In order to secure ongoing public awareness for the launch of Ardell’s Aqua Lashes in Canada, Rose PR employed the following:
Rose PR garnered 29 earned & paid media stories amounting to over 16.4 million impressions across Canada. Outlets that featured Aqua Lashes includes: The Marilyn Denis Show, BT Toronto, National Post, Vancouver Sun, Clin D’Oeil, Journal de Montréal, TonPetitLook.com, Yahoo Canada, Cityline, The Kit, to name a few.
Through our various paid and unpaid influencer campaigns and creative mailer send outs, we have secured over 234 social media posts & stories, across TikTok, Instagram and YouTube amounting to over 9.3 million social impressions.
It is also important to note that our client set the impressions goal at 8 million, meaning we exceeded our impressions goal by over 160%.