In 2021, Ardell, the worldwide leader in is the leader in easy-to-use, premium quality faux eyelashes, color cosmetics, brow cosmetics and accessories,  launched  Aqua Lashes; the first-ever water-activated false lash collection.



As Ardell’s AOR across Canada, Rose PR was tasked with ongoing public awareness surrounding the brand. For the Canadian launch of Aqua Lashes, Rose PR was mandated to develop awareness surrounding the product through: Media Relations, Elevated Creative Mailers, Paid and Unpaid Influencer Campaign



In order to secure ongoing public awareness for the launch of Ardell’s Aqua Lashes in Canada, Rose PR employed the following:

  • Media Relations: Rose PR pitched out TIER A & B beauty, wellness, and lifestyle media to test out the product for reviews, round ups, beauty news etc.
  • Unpaid Influencer Creative Mailer Send Outs: Rose PR developed elevated creative mailers and sent out over 250 PR boxes to TIER A & B beauty, wellness, and lifestyle media & influencers, as well as makeup artists and experts. The goal was to secure optimal social media awareness through stories unboxing and in-feed posts.
  • Paid Influencer Campaign: Rose PR developed and executed a paid influencer campaign where we partnered with 5 TIER A Canadian beauty influencers to educate their followers on the Aqua Lashes and the new technology. We sought out influencers across all relevant social platforms; YouTube, Instagram and TikTok.
  • Third Party Paid Broadcast Placements: We partnered with 2 Canadian beauty experts to showcase the lashes on national morning shows.



Rose PR garnered 29 earned & paid media stories amounting to over 16.4 million impressions across Canada. Outlets that featured Aqua Lashes includes: The Marilyn Denis Show, BT Toronto, National Post, Vancouver Sun, Clin D’Oeil, Journal de Montréal,, Yahoo Canada, Cityline, The Kit, to name a few.


Through our various paid and unpaid influencer campaigns and creative mailer send outs, we have secured over  234 social media posts & stories, across TikTok, Instagram and YouTube amounting to over 9.3 million social impressions.


It is also important to note that our client set the impressions goal at 8 million, meaning we exceeded our impressions goal by over 160%.

Case Studies